Working with the client's vision, we took key terms from their website such as 'removing frustrating strategies', 'going back to the drawing board', and 'transparency and fair'. The concept of incorporating children playing and drawing helped create this sense of innocence and simple play, and helped complete the drawing board mentality.

We worked in studio to capture this play session, and overlayed a simple text animation that was both easy to read and avoided any sense of overwhelm or busyness. The colour grade was kept natural and dynamic to coincide with the organic and relaxed nature of the brand.