GOOD. Real Estate believes in doing real estate differently. They approach real estate with a people-focused mindset putting relationship and community above the typical drivers of a real estate agency.
BRAND LAUNCH VIDEO
GOOD. Real Estate is a new real estate company in Toowoomba who contacted us to create a brand launch video that showcased their innovative approach to real estate. The owner wanted content that highlighted their family friendly ethos and highlighted how and why their agents do things differently.
Being the first video that would introduce the brand to the community, we wanted to wholly capture and feature their personality and values, whilst garnering attention from the community and build brand familiarity.
Working with the client's vision, we took key terms from their website such as 'removing frustrating strategies', 'going back to the drawing board', and 'transparency and fair'. The concept of incorporating children playing and drawing helped create this sense of innocence and simple play, and helped complete the drawing board mentality.
We worked in studio to capture this play session, and overlayed a simple text animation that was both easy to read and avoided any sense of overwhelm or busyness. The colour grade was kept natural and dynamic to coincide with the organic and relaxed nature of the brand.
Coinciding with the innovative nature of the brand, we created a series of property videos that felt fresh, authentic and genuine.