GO RUN CLUB
SOCIAL MEDIA RETAINER PACKAGE
DEC, 2022
THE BRIEF
Georgie is a track running trainer in Toowoomba. She approached Castle&Crown to create monthly social media content for her run club which highlighted the community she has created and the techniques taught. She wanted videos and photos to share online that were entertaining, high energy and could attract new audiences - they needed to be re-shareable.
OUR APPROACH
Our monthly retainer packages are built around a single shoot day each month, for GO Run Club that looked like a 4:30am start at the track. We shot initially with Georgie, capturing headshots and some video of her warming up and setting the track up. Then we moved on to the whole group, focusing on the arrival and welcome and then some stretching before getting into the workout.
The high pace, high energy style of the video editing is made possible by quick cuts, punch hole overlays, sound effect design and speed ramping. It's designed to capture and hold your attention and keep you coming back for more.